Youth 4C's of Digital Arts Program
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It is no secret that young people have a proficient level of digital literacy. In fact, children have better understanding of the impact deriving from digital presence and activity, in comparison with traditional marketing strategies.Therefore, the takeaway from digital marketing for youth is that it is a powerful tool to allow them to flow creatively.
Overall dedication, drive, and the willingness to never give up are key ingredients to be successful in the Youth Program.
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Table of Contents
Week 1
Week 2
Introduction
Youth 4Cs Digital Arts Program
Week 1
Content
Week 2
Introduction
Youth 4Cs Digital Arts Program
Content
Culture
Introduction
Youth 4Cs Digital Arts Program
Culture
Week 3
Week 4&5
Week 6
Week 7
Week 3
Community
Week 4&5
Commerce
Week 6
Marketing
Week 7
Community
Commerce
Marketing
Branding
Branding
Misson, Belief, and Goal
Belief
We believe all children are artists. The creative arts are the measure and reflection of our civilization. They offer many children an opportunity to see life with a larger perspective.
Mission
Helping our youth through art programs may be one of the most important steps we can take as individuals and as a society. Art is a valuable tool for discovering, exploring and interpreting reality.
Goal
To help the children learn how to appreciate their own talent as well as the work of their fellow students. We exist to feed creative development and facilitate emotional expression in children through art and community.
Key Personnel
Rudy A. Sympson Jr.,
Director
Community Developer Strategist, specialist in agile project management, Marketing and creative initiatives
Latasha Brooks,
Program Admin.
Community leader, serial entrepreneur and business coach
Chris Mateo,
Instructor
Entrepreneur and marketing professional, specialist in branding, marketing, and graphic design
Charlotte Mateo,
Instructor
Business and human resources management professional
Kenneth Vasquez,
Instructor
Entrepreneur, safety advocate at Danbury High School
Jeff Forcari,
Designer
Web Designer & Developer with 5+ years of experience
Ruolin Fu,
Designer
UI/UX Designer with 5+ years of experience
Youth 4Cs of Digital Arts Program
An initiative to teach children about Marketing & Digital Arts
Estimated budget required:
It is estimated that the total cost of running this program per year is $50,000.
Target Group:
8-17
Place of Delivery:
XXXX
Type of Delivery:
Face-to-Face Classroom sessions. Online only if necessary.
Medium:
PowerPoint presentations/classroom training
Some of the Topics Covered
Culture
Community
Respect
Content
Responsibility
Culture
Community
Respect
Content
Responsibility
Confidence
Communication
Commerce
Confidence
Communication
Commerce
Profit Off Passion
Profit Off Passion
Sow the seeds of growth
The course curriculum primarily works on building a base for Developing the Leaders of Today and Tomorrow. We achieve this by delivering a curriculum that is simple to teach, cool to learn, and offers EVERY kid the choice to practice and learn digital marketing. The program offers flexible instruction, a captivating video series, and a powerful connection to students’ lives.
We’re already seeing shifts in behavior from children who understand the power of Arts in digital marketing. We receive many emails about these topics from our students. We started the program hoping to see a culture shift from the school-age children, and we believe this program sparked one!
By cultivating and showing them creativity through arts, grades 5–11th students develop critical skill sets that empower their choices and promote constructive behavior. The character education curriculum is designed to spark their interest to allow their creative minds to flow through arts. It is no secret that young people have a proficient level of digital literacy. In fact, children have a better understanding of the impact deriving from digital presence and activity, in comparison with traditional marketing strategies.
Therefore, the takeaway from digital marketing for youth is that it is a powerful tool to allow them to flow creatively. Through the course of lessons, positive behaviors and actions begin to replace destructive and negative ones, fueling both safe schools and communities.
FOCUSES ON THE 4Cs
Week One: Content
Week Two: Culture
Week Three: Community
Week Four and Five: Commerce
Week Six: Marketing
Week Seven: Branding
Let’s start with one school
As a pilot, we propose to start this program in one school. This would give enough data for the City of Fulton to evaluate and expand to further school.
The Desired Outcome
With this program, the key aim is to ensure that the future citizens of the City of Fulton are well educated and able to use their critical thinking skills, which allows their creativity to flow and understand the digital marketing space. The desired outcomes can be summarized below:
Short Term Outcomes
Children who complete this program would come out with a basic understanding of building a brand for a specific target audience. They will understand how to design graphics, how to market, Community and Culture.
Long Term Outcomes
Create future citizens who are interested in starting a business and designing to help other business owners. They are less stressed and use their talents to help solve problems, contributing to the economy.
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These citizens would utilize their creative mindset to flow through their designs.
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This essentially would keep the kids busy and focus on more important things in life
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Create a wave of new entrepreneurs, becoming the key support for the community and economy.
PARTICIPANT LEARNING GOALS
✔️ Be able to allow their creativity to flow through arts
✔️ Be able to create business graphics.
✔️ Be able to learn new graphic programs
ASSESSMENT PLAN
Participants will create a flyer to promote something they find interesting. They will work in pairs for shared resources and knowledge retention. They will present a complete a branding package at the end of the session as part of their project.
INTERGRATED TOPICS
✔️Communication Development
✔️Goal Setting
✔️Career Development
✔️Financial Literacy
✔️Self-responsibility
✔️Respect
NEEDED ACCOMMODATIONS
✔️ Building/space that can fit:
✔️8-15 participants at a time per session/class
✔️Lock and key access to materials, projects, software, etc.
✔️Arts Material
✔️Printer
✔️Paper
✔️Access to computers and Wi-Fi
TIMEFRAME
✔️ After school – (4) Evening a week.
✔️Every other quarter.
✔️Summer Camp – 12 weeks, five days a week
WE ARE COLLECTING DONATIONS OF:
✔️Arts Supplies
✔️Laptops
✔️Rectangle tables
✔️Paper
Youth 4C's of Digital Arts Program
OVER 30 ONLINE TUTORIALS
WEEKLY DREAM CALLS
DAILY SUPPORT LINE
ACCESS TO PREMIUM CONTENT
Contact Us:
1-800-837-4356
www.latashabrooks.com
1125 Jefferson Davis Hwy Suite 400 Fredericksburg, VA 22404